Project Title
Nemak Refresh
Overview
Update Nemak's look to better reflect their company's values and stand out from the competition.
My Role
Logo Update & Branding System
Logo Update
The client felt the old logo was outdated, static, and sharp. They really wanted to emphasize innovation as well as sustainability and strength.
Old Logo
Updated Logo
I rounded the edges of the graphic and incorporated a gradient to give it more of an infinite flow as opposed to the rigid, almost brittle looking corners on the original. The letters were redrawn with a slight forward lean as a nod to the keyword "forward thinking" and the scale between the graphic and company name were brought down onto the same line for balance.
Branding System
I also worked on a new branding system to go along with the updated logo. Using their tagline "Innovative Lightweighting" as inspiration, I went with a direction that I felt captured that spirit. Turning the graphic into a supergraphic opened up a lot of flexibility with design and having that freedom allows materials to use the same components without looking stale.