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Project Title

Nemak Refresh

Overview

Update Nemak's look to better reflect their company's values and stand out from the competition.

My Role

Logo Update & Branding System
Logo Update

The client felt the old logo was outdated, static, and sharp. They really wanted to emphasize innovation as well as sustainability and strength. 

Nemak_old logo.png

Old Logo

Nemak_new logo-01.png

Updated Logo

I rounded the edges of the graphic and incorporated a gradient to give it more of an infinite flow as opposed to the rigid, almost brittle looking corners on the original. The letters were redrawn with a slight forward lean as a nod to the keyword "forward thinking" and the scale between the graphic and company name were brought down onto the same line for balance.

Branding System

I also worked on a new branding system to go along with the updated logo. Using their tagline "Innovative Lightweighting" as inspiration, I went with a direction that I felt captured that spirit. Turning the graphic into a supergraphic opened up a lot of flexibility with design and having that freedom allows materials to use the same components without looking stale.

Nemak_applicationexamples.jpg
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